CONSERVATION INITIATIVES
Using innovative conservation strategies and collaborating closely with local communities, partner NGOs, national parks, and government agencies, Big Life seeks to protect and sustain East Africa’s wildlife and wild lands, including one of the greatest populations of elephants left in East Africa.
BIG LIFE
Collaboration
The first organization in East Africa with coordinated anti-poaching teams operating on both sides of the Kenya-Tanzania border, Big Life recognizes that sustainable conservation can only be achieved through a community-based collaborative approach. This approach is at the heart of Big Life’s philosophy that conservation supports the people and people support conservation.
Big Life has established a successful holistic conservation model in the Amboseli-Tsavo-Kilimanjaro ecosystem that can be replicated across the African continent.
Community
Winning the hearts and minds of the local community and providing a mutual benefit through conservation is the only way to protect wildlife and wild lands far into the future. To that end, Big Life provides a number of services in support of the community, aligned with Big Life’s ethos: if conservation supports the people, then people will support conservation. These services include education and healthcare initiatives, and also lesser-known activities, such as using ranger vehicles as ambulances, responding to crime within the community, conducting search and rescue operations, and more.
Storytelling
Big Life Foundation has always been an incredibly effective storytelling organisation. It has used powerful media to inspire - or horrify - into action individuals, organisations and governments. Co-founder and renowned wildlife photographer Nick Brandt has produced four books of photography to support the work of the foundation, and Big Life has been featured in many 3rd party media productions including the widely-seen Netflix documentary, The Ivory Game. Storytelling to support campaign goals will be a critical aspect of the partnership with the Naserian Foundation.
“The elephant is never tired of its tusks”